The power of different.
The strength of team.

Larry Kettler has served as Procede Software’s CEO and visionary force since 2011. With experience covering all disciplines from corporate enterprise to consumer markets, Larry has a proven track record of delivering top-tier business solutions designed to meet the needs of any sized business.

Larry brings a blended skill set and unique perspective from a career spanning more than 25 years in the tech industry. With a contagious passion and an unwavering commitment to excellence, he consistently encourages staff and customers alike to grow and adapt with technology to realize their full potential.

Under Larry’s leadership, Procede has experienced significant growth, delivering faster and more efficiently than ever before. His strategic intuition, ability to forge sustainable partnerships and responsiveness to market trends have all been instrumental in Procede’s success as a leading DMS provider.

After joining Procede in 2003 as the Senior Database Administrator, Rob has since transitioned into various leadership roles including the Director of Product Development and Technical Services. Rob’s extensive background in software development and information system design spans more than 16 years and has provided a strong base for his ability to lead technical teams with knowledge and direction.

Rob currently serves as the Chief Technology Officer and oversees the technical architecture of current products, modernizes legacy applications and works closely with the Product Management team to devise strategies for implementing new features into Procede’s Excede DMS.

Rob holds a Bachelor of Science degree from Arizona State University studying Computer Information Systems and Technological Entrepreneurship and Management.

Deanna joined Procede in 2003 as an Applications System Consultant and then moved into Implementation and Customer Relations Manager roles. She is passionate about innovation, leading the charge in finding new and better ways to solve problems, and is usually the first to experiment with the latest technology and software tools.

Between her long-term experience here at Procede and her deep understanding of how a dealership runs, there’s no one better to serve as our Chief Customer Officer.

Prior to joining Procede, Deanna worked as a programmer at Intuit, and she holds a Bachelor of Science degree in Computer Science from San Diego State University.

Bennett has recently transitioned from Procede’s Director of Business Intelligence to VP of Sales and will be leading our sales team and go-to market initiatives.

Bennett is a long-time industry insider who grew up in the dealership world: prior to joining Procede, he held roles with leading commercial vehicle business advisory firms as well as cofounded his own boutique analytics consultancy.

Bennett holds a Bachelor of Economics degree from Illinois Wesleyan University.

A Procede Software employee since 2004, Eric started as an Applications System Consultant and quickly transitioned to a Process Consultant position. He was subsequently promoted to Manager of Professional Services and then to Senior Manager on our Product Marketing team. Most recently, Eric’s tenure at Procede and in-depth product knowledge led to a well-deserved promotion as the Sr. VP of Product.

Eric’s unique blend of interpersonal skills, problem solving ability, and industry experience make him an asset when it comes to designing and developing Procede’s executive level business intelligence strategy and products. He is also heavily involved in Procede’s API initiative, as well as OEM and third-party integrations and partnerships. In his current role, he works closely with the Product and Engineering teams and oversees the Project Management team.

Eric’s prior work experience includes construction, website design and a role as a Quality Assurance Specialist at Intuit.

Sharon joined Procede in 2004 as an Applications System Consultant before moving into an Implementation Manager role, a position she held for more than six years.

Sharon’s personally managed countless implementations and data conversions, and currently serves as the company’s Vice President of Implementation and Training, where she oversees Procede’s staff of experienced Implementation and Training Consultants. Her beyond impressive work ethic and engaging personal style enable her to interact effectively with both customers and staff.

Sharon holds a Bachelor of Science in Cognitive Science with a specialization in computing from UCLA.

Eric has been with Procede for an unprecedented seventeen years. A “jack of all trades,” Eric has served in a variety of roles, from Crystal Reports Developer to SQL Server Programmer and beyond.

Eric currently serves as the Director of Product Architecture, overseeing our product roadmap staff and working closely with our Engineering and Consulting teams to guide the future development of Excede DMS. Not only does Eric understand the complexity of the processes required to run a heavy truck dealership, he remains committed to going beyond the expectations set on paper and developing real solutions designed to maximize ROI for our customers.

Eric holds a Bachelor of Fine Arts from Missouri State University and a Master of Fine Arts from the University of San Diego.

A consummate problem-solver and a fearless leader, Lindsay has leveraged her extensive background in education and training, project management, and customer service to lead Procede’s growing team of talented trainers. With multi-industry experience, Lindsay’s positive, collaborative spirit and professionalism have made her an invaluable asset to the company. Under her leadership and guidance, the creation and delivery of training content has undergone a complete overhaul, giving users access to more resources than ever before.

Lindsay joined Procede in 2012 as an Application Systems Consultant and was most recently promoted to VP of Education & Training Services. Lindsay’s passion for empowering customers to get the most out of their DMS will prove to be an asset as she leads and grows the education development strategy.

Lindsay holds a Bachelor of Science degree from Northwestern University with dual degrees in Communications and Dance and minor in Business.

Nabyl Alvarez joined Procede Software in 2012 as an Administrative Assistant and quickly transitioned to an Operations Coordinator role. She then went on to establish Procede Software’s Human Resources department as an HR Business Associate and has since been promoted to VP of People & Culture.

In her current role, Nabyl acts as a department leader and subject matter expert, ensuring that there is a strategic alignment between HR and the company’s overall business goals. This involves planning, implementing and evaluating HR policies, programs and practices, as well as maintaining and enhancing employee relations. What she enjoys most about her role is serving Procede Software team members, implementing new ways to improve HR operations, and collaborating with others across the entire organization.

Nabyl holds a B.A. in Economics from San Diego State University. She also holds a certification from the Society for Human Resource Management (SHRM).

Grace joined Procede in 2003 and currently serves as Procede’s Director of Business Administration; responsible for accounting, payroll and daily business operations.

As one of Procede’s first hires, not only has Grace been an integral part of our continued evolution, she is also a resident historian. She is known for her flawless attention to detail, and her ability to handle the complexities of insurance management, audits, taxation and financial reporting with “grace.”

She holds a Bachelor of Arts in Sociology from University of California Santa Barbara, and a Master of Business Administration from California State University San Marcos.